Privacy Policy for AfroCharm.ch

Last Updated: July 18, 2025

At Tropical Heritage GmbH, operating AfroCharm.ch, your privacy is of utmost importance to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit and make purchases on our website, AfroCharm.ch, in compliance with Swiss data protection laws, particularly the Federal Act on Data Protection (FADP).

1. Data Controller

The data controller responsible for your personal data is:

Tropical Heritage GmbH

Emmentalstrasse 171

3414 Oberburg

Switzerland

Email: [email protected]

2. What Personal Data We Collect

We may collect various types of personal data from you, including:

• Identity Data: Name, title, date of birth.
• Contact Data: Billing address, delivery address, email address, telephone numbers.
• Financial Data: Payment card details (processed securely by our payment service providers; we do not store full card details), bank account details for refunds.
• Transaction Data: Details about products and services you have purchased from us.
• Technical Data: Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data: Information about how you use our website, products, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.
• Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.

3. How We Collect Your Personal Data

We collect data through various methods:

• Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
  • create an account on our website;
  • place an order for our products;
  • subscribe to our newsletter or other publications;
  • request marketing to be sent to you;
  • enter a competition, promotion, or survey; or
  • give us feedback or contact us.
• Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, Browse actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.1
  
• Third Parties or Publicly Available Sources: We may receive personal data about you from various third parti2es and public sources as set out below:
  
  • Technical Data from analytics providers (e.g., Google Analytics);
  • Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To process and fulfill your orders, including managing payments, fees, and charges, and collecting and recovering money owed to us.
• To manage your relationship with us, including notifying you about changes to our terms or privacy policy, and asking you to leave a review or take a survey.
• To enable you to participate in a prize draw, competition, or complete a survey.
• To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
• To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
• To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
• To make suggestions and recommendations to you about goods or services that may be of interest to you.
• To comply with a legal or regulatory obligation.

5. Disclosure of Your Personal Data

We may share your personal data with the parties set out below for the purposes described in this Privacy Policy:

• Internal Third Parties: Other companies within the Tropical Heritage GmbH group acting as joint controllers or processors and providing IT and system administration services.
• External Third Parties:
  • Service providers acting as processors who provide IT and system administration services, payment processing, delivery services, and marketing services.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors, and insurers based in Switzerland who provide consultancy, banking, legal, insurance, and accounting services.
  • Regulators and other authorities based in Switzerland who require reporting of processing activities in certain circumstances.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers

We store and process your data primarily within Switzerland. If we transfer your personal data outside of Switzerland, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the Federal Data Protection and Information Commissioner (FDPIC).
• Where we use certain service providers, we may use specific contracts approved by the FDPIC which give personal data the same protection it has in Switzerland.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for ten years after they cease being customers for tax purposes.

9. Your Legal Rights

Under Swiss data protection law, you have the following rights concerning your personal data:

• Right of Access (Art. 25 FADP): You have the right to request access to your personal data.
• Right to Rectification (Art. 32 FADP): You have the right to request correction of inaccurate or incomplete personal data we hold about you.
• Right to Erasure (Right to be Forgotten) (Art. 32 FADP): You have the right to request the deletion of your personal data in certain circumstances.
• Right to Restriction of Processing (Art. 32 FADP): You have the right to request that we restrict the processing of your personal data in certain circumstances.
• Right to Data Portability (Art. 28 FADP): You have the right to request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format.
• Right to Object to Processing (Art. 30 FADP): You have the right to object to the processing of your personal data for certain purposes, including direct marketing.
• Right to Withdraw Consent (Art. 6 FADP): Where we are relying on consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.
• Right to Lodge a Complaint: You have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC) if you believe your data protection rights have been violated.

If you wish to exercise any of the rights set out above, please contact us at [Insert your contact email here, e.g., [email protected]]. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

10. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy [Link to your Cookie Policy, if separate, otherwise integrate it here].

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this policy indicates when it was last revised. We encourage you to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Tropical Heritage GmbH

Emmentalstrasse 171

3414 Oberburg

Switzerland

Email: [email protected]